Genji pie has been loved for a long time since its release. It was born in 1965, when the person in charge of development at the time came across a heart-shaped pie pastry called "Palmier" while visiting Europe, the home of pies. In Japan at the time, sweets were only available at high-end confectionery stores. The person in charge of development thought, "I wonder if we can somehow make this candy available to many people at a reasonable price," and immediately started development after returning to Japan. After solving various problems, we finally succeeded in mass production. In this way, traditional European pie pastries can now be tasted at an affordable price.