Sapporo is the First Beer of Japan, founded in 1876​.

Over years of mating and selection, Sapporo’s "breeding" of barley and hops continues to create better varieties.

Sapporo uses distinctly Japanese “Collaborative Contract Farming System” to communicate with and source raw materials directly from producers.

Sapporo’s barley and hops experts, called 'Fieldmen', support this system, to deliver great taste and consistent high quality.