Dove’s Newly Upgraded Exclusive Formula and “Bio-Protein Care Technology"

Hair is made up of up to 95% protein, and when protein is lost, hair becomes dry, brittle, and prone to breakage. After more than 10 years of research, Dove has developed its “Bio-Protein Care Technology", inspired by the hair’s natural components. It helps repair and protect damaged hair, restoring healthy smoothness.

Dove Peptide Intense Repair range contain “beauty‑grade skincare essence – Peptide”, which strengthens the hair’s natural structure at the molecular level, providing advanced hair care. From the very first use, makes damaged hair strands 10 times stronger', giving your hair genuine nourishment and continuous improvement in hair quality.

'Compared with shampoo without moisturizing ingredients. Results based on using Dove Peptide Intense Repair Shampoo and Conditioner together, showing over 10× stronger hair strands (Unilever R&D, 2022).